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Expanding our portfolio Monday, 20th July 2020

New Viridian Apartments Serviced Apartment in Reading


We are excited to announce the launch of a new Viridian Apartments serviced apartment property in central Reading as we continue with our ambitious growth and development plans. The apartments are available for guests now.

The launch of Viridian Apartments - Reading Central is hot on the heels of our most recent portfolio expansions - Viridian Apartments Queen’s Park, London which was announced in March this year and Viridian Apartments Bloomsbury which was announced last week. It also sees our accommodation increase to four locations within Reading alone, all situated in prime locations in order to entice a diverse range of guests to the town, whether for work or leisure.

Offering a perfect alternative to the traditional hotel stay, the development comprises 44 units of studio, one- and two-bedroom, self-contained, open-plan living spaces, all equipped with fully integrated kitchens and bathrooms.


All apartments are currently fresh and modern and, in the coming months, the building interior will also benefit from a £600K+ refurbishment project as we look to stamp our signature style on each apartment in turn – a style famous for its contemporary, design-led features whilst offering the comforts and convenience of home.


Viridian Apartments CEO, Dominic Sherry said, “I’m absolutely delighted to be adding Crowne Street, Reading to our ever growing portfolio of serviced accommodation. This new collection of high specification, expertly refurbished apartments will offer our guests the opportunity to experience the service of Viridian Apartments in one of Reading’s most sought-after, central locations.”


Ideally located in central Reading, our new development is within five minutes’ walk of The Oracle, a large indoor shopping and leisure mall, and approximately one mile from Reading train station, with regular access by bus. A convenient mini supermarket sits opposite, and a wide choice of restaurants can be found close by along the river front, with al-fresco dining when the weather permits.


One of the largest towns in the UK without city status, Reading is part of the London commuter belt, with many choosing to live outside of the capital’s hustle and bustle, whilst commuting in when necessary. Reading is also home to the headquarters of several UK companies which have become an important factor within the local economy of this historic market town.


Sitting along the River Thames and the Kennet & Avon Canal, Reading is at the heart of the Thames Valley and England’s new touring route, the Great West Way. Forbury Gardens is a mere 10-minute walk from the apartments, a neat public park with a dainty bandstand and ample lawns that fill up with office workers at lunchtime on pleasant days. The Grade I listed ruins of Reading Abbey is also walkable as is Reading Museum which contains exhibits on the town’s history and displays a Victorian replica of the Bayeux Tapestry.


Guests looking to venture into the Berkshire countryside will also be spoilt for choice: there are golf courses a plenty; the Roman city of Silchester; Mapledurham House, an exquisite Elizabethan stately home and Wellington Country Park with its 350 acres of forest, woven with four nature trails and a habitat for fallow and red deer.


Travel in Reading

The apartment block is situated approximately one mile from Reading station, with regular access by bus.

Reading benefits from strong road and rail links with travel on the Great Western Main Line railway and the M4 motorway.

Reading is 70 miles (110 km) east of Bristol, 24 miles (39 km) south of Oxford, 40 miles (64 km) west of London, 14 miles (23 km) north of Basingstoke, 12 miles (19 km) south-west of Maidenhead and 15 miles (24 km) east of Newbury.


For any initial enquiries about our new Reading location, or any other apartments in our portfolio, please email

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