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Our expansion into the Built-To-Rent sector

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Our expansion into the Built-To-Rent sector Monday, 4th July 2022

MURA LIVING – an elevated rental experience with smart spaces and services that feel intuitive



July 5th 2022:  VIRIDIAN APARTMENTS, a major UK based operator of serviced apartments, today announces the launch of their new Build-to-Rent brand, MURA LIVING, with their first opening in Hemel Hempstead, Hertfordshire. Viridian Apartments has plans to launch 5,000 units under the MURA LIVING brand across the UK over the next five years.

MURA LIVING will provide an elevated rental experience through thoughtfully designed apartment living. With flexible communal spaces and support services, residents can live with less effort and more ease in prime urban areas with excellent infrastructure. With flexible, short-term leases, no-deposit terms, on-site amenities, maintenance services and a 24/7 concierge, MURA LIVING will meet an emerging need in the UK housing market for quality rental housing for discerning renters.

The name MURA originates in Japan and the design of MURA LIVING homes is a perfect balance of Japanese simplicity blended with Scandinavian natural design to create a ‘Japanordic’ aesthetic. MURA LIVING will feature carefully zoned communal spaces for residents to relax and enjoy including a fitness gym, wellness centre, media room and residential lounge. 

MURA LIVING will debut in Hemel Hempstead, Hertfordshire with the launch of The Hamilton Apartments, just 25 minutes from London with a mix of 88 one and two bed contemporary apartments with high quality finishes, integrated appliances, wi-fi controlled heating and high-speed broadband access. Residents can enjoy all the benefits of living in an efficient and exquisitely finished home that is designed to maximise space with open-plan layouts in warm and welcoming natural colour palettes.

Dominic Sherry, Chief Executive Officer, Viridian Apartments in the UK added: “We are very excited to move in to the BTR space with the launch of our new MURA LIVING brand. We see huge opportunity to grow MURA LIVING in the UK as a perfect complement to our VIRIDIAN APARTMENTS brand, in a pioneering mixed-use serviced apartment and BTR capacity. Hemel Hempstead is our first MURA LIVING location in the UK and we are set to expand, acquire and operate further sites across the UK. Expectations of today’s renters are high and with our 25 years’ experience in residential services, we are well-positioned to deliver a cohesive, quality rental service under the MURA LIVING brand.”


For more information, please contact:

Anna Rivers

Head of Marketing



Viridian Apartments offers an expansive UK portfolio of stylish and spacious serviced apartments to SMEs and multinational corporations alike. With almost 25 years’ experience, they are a brand to trust, delivering a product and a service that exceeds expectations. The buildings Viridian Apartments operate are renowned for their prime locations, conveniently positioned by key business hubs and transport links. Apartments within are perfectly equipped with the furnishings, features and amenities that matter most.

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