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Flying Butler to rebrand as Viridian Apartments

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Flying Butler to rebrand as Viridian Apartments Friday, 19th May 2023

Press release: May 19th, 2023, Flying Butler, a major UK-based operator of serviced apartments, today announces that it is undergoing an extensive rebrand and will be relaunching under a new name: Viridian Apartments.

The decision to rebrand comes after a 25-year legacy of providing convenient, comfortable, and well-connected serviced apartments to guests across London and the Southeast. The new name, Viridian Apartments, aligns with the company’s vision, growth plans and commitment to helping their guests stay ahead.

The name ‘Viridian’ stems from the Latin expression, ‘Virtus Semper Viridis’ which means, Excellence is always flourishing and blooming. This reflects the company's ambitious growth plans as well as their commitment to creating comfortable and thoughtfully designed living spaces where guests can recharge, relax and feel empowered. ‘Viridian’ is a bluish-green colour which reflects the legacy brand's colour palette.

“Today, we announce a new name that embodies our legacy, our future, and our commitment to all guests.” adds Dominic Sherry, CEO of Viridian Apartments. "With our strong vision for growth and innovation, the time is right to build a differentiating and motivating brand name with a strong brand positioning and identity.”

The Viridian Apartments brand name and identity will be implemented across the company's website, social media channels, and all other customer and guest touchpoints. The rebranding effort is expected to be completed in the coming weeks.


For more information, please contact:

Anna Rivers

Head of Marketing



Viridian Apartments (formerly Flying Butler) offers an expansive UK portfolio of stylish and spacious serviced apartments to SMEs and multinational corporations alike. With almost 25 years’ experience, they are an operator to trust, delivering a product and a service that exceeds expectations. The buildings they operate are renowned for their prime locations, conveniently positioned by key business hubs and transport links. Apartments within are perfectly equipped with the furnishings, features and amenities that matter most.

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