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Strengthening our Commercial Team

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Strengthening our Commercial Team Tuesday, 4th June 2024

Press release

June 4th, 2024, Viridian Apartments Strengthens Commercial Team, Ensuring Best-in-Class Reservations Services, Account Management and Systems Advancement


We are thrilled to announce the strengthening of our commercial team with three strategic internal promotions. These moves are designed to ensure we continue providing best-in-class reservation services to our clients and guests while staying ahead of the curve with our technological stack, distribution strategy, and data analysis capabilities. Our dedicated and talented team members are in their new roles as of this week and their expertise and leadership will drive our commercial machine to new and exciting heights.


Roland Borbély- Reservations & Business Development Manager

Roli has been with the company for five years and has been promoted to Reservations & Business Development Manager. In this key role, Roli will manage our reservations team and will also maintain and develop key agency and corporate accounts alongside Gareth Hughes, Business Development Manager. With a keen focus on enhancing our reservations management processes and fostering business development, Roli’s leadership is set to elevate our service standards.


Nikki Keel - Revenue & Distribution Manager

Nikki has been with the company seven years and now steps into the role of Revenue & Distribution Manager. Nikki will be responsible for crafting our rate strategy, driving our online international distribution channels, and spearheading our systems strategy. Nikki's strong experience and comprehensive approach to revenue and distribution will ensure we remain competitive and innovative in the market.


Yasser Arafat - Systems & Analytics Manager

Yasser takes on the role of Systems & Analytics Manager. Yasser will oversee the full responsibility of our Property Management System and its ongoing enhancements. He will also lead the onboarding of our new Revenue Management System. Yasser's role includes managing analytics and reporting, investor engagement, and acting as a conduit between departments to enhance communication and operational efficiencies. His analytical acumen will be pivotal in driving our data-driven decision-making processes.


"These internal promotions reflect our commitment to recognising and nurturing talent within our organisation. As we continue to innovate and improve our services, we remain dedicated to exceeding the expectations of our clients and guests. I am personally very proud of these rising stars in the industry, and their dedication and expertise will continue to enhance our service quality and operational excellence," Dominic Sherry, CEO, Viridian Apartments.



For more information, please contact:

Anna Rivers

Head of Marketing & ESG Lead



Viridian Apartments offers an expansive UK portfolio of stylish and spacious serviced apartments to SMEs and multinational corporations alike. With almost 25 years’ experience, they are an operator to trust, delivering a product and a service that exceeds expectations. The buildings they operate are renowned for their prime locations, conveniently positioned by key business hubs and transport links. Apartments within are perfectly equipped with the furnishings, features and amenities that matter most.


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