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Book our serviced apartments online, or reach out to our reservations team on: / +44 (0)20 3743 0331

Property Providers


Viridian Apartments was established in 1999, a proud founding member of the Association of Serviced Apartment Providers (ASAP). More recently, we were honoured to win Best Hospitality Operator – Europe at the Altos 2022.

We currently operate 450+ serviced apartments across Greater London and the Southeast of England, on behalf of our institutional and investor partners, equating to approximately £250m real estate value.

Our Ethos
  • Driving consistently strong performance
  • Launching and maintaining high quality product
  • Achieving operational efficiencies
  • Guaranteeing guest and client service excellence

Our annual portfolio growth strategy is to deliver 200+ new apartments under lease and a further 250 under management per annum. We are targeting strategic locations throughout the UK, focusing on delivering a welcoming environment coupled with an excellent customer service and experience.

If you are interested in learning about the key benefits of Viridian Apartments operating your property portfolio, please get in touch with our Chief Operations Officer, Bala Balasubramaniam.

Benefits of partnering with us

Outstanding sector experience

  • A company with 22+ years’ experience in serviced apartments - highly respected within the industry with a range of accreditations
  • Experienced CEO leadership, with over 30 years of hospitality experience (26+ years with Marriott across 7 countries & 4 continents)
  • Winner of Best Hospitality Operator - Europe 2022 (Alto Awards)

Local presence and global reach : Expansive distribution channels across all market segments support driving top-line revenue:

  • Established website & marketing channels including OTAs
  • Extensive & loyal client agency network
  • Corporate Sales Manager and team drives direct corporate business into all assets

Operational excellence

  • Approximately 100 talented professionals employed within operation – covering the functions of: sales, revenue management, operations, guest-services, reservations, housekeeping, maintenance, marketing, finance and administration
  • Landlords’ investments are immaculately maintained, with the assurance of weekly housekeeping and maintenance checks or repairs carried out by our trained staff

Exceptional references

  • Strong relationships with landlords & ownership groups with the adoption of a true partnership ethos
  • 60 landlords across our portfolio of management contracts & serviced apartments - excellent references available

Operating models we offer

  • Full lease (3-7 years average)
  • Hybrid lease (lower fixed threshold with a strong upside revenue share)
  • Management contracts (monthly management fee)


  • ASAP Member Accredited Provider 2023 with Infection Control ISAAP Quality and Comfort Certification 2023 Eura Member ASAP Winner 2023 - Housekeeping Team of the Year Best Interior Design, The Altos 2023 Winner

About Us